Fiber Optic Fun Facts!

You’ve seen the commercials and heard the pitches, but what exactly makes fiber optics so special? What does all that “high speed” and “#1 in the nation” talk mean? We’ve broken it down for you here. Prepare to have your mind blown!

1. Fios is 15x faster than cable television or internet. In layman’s terms, that’s the speed difference between a cheetah and a manatee. A cheetah can sustain a sprint at 69 mph while the fastest a manatee can swim is a sluggish 4.6 mph. No contest.

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7636814558_4ba465359d_o2. A 2013 survey revealed that 18 million homes had been installed with fiber optic cables covering areas in Texas, Florida, California the mid-Atlantic, and the Northeast. To put that into perspective, imagine taking 18 million $1 bills to represent each home. Stack them on top of each other and that stack will be roughly 5,994 feet high — assuming these are crisp, lovely new bills and not the bills wadded up in your car’s glove box. stack-of-money

That’s the equivalent of five Chrysler Buildings standing on top of each other!

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3. In 2011, 19.2 million miles of Fios cable were installed in America. That’s enough cable to circumnavigate the globe a whopping 772 times! “Wrap” your head around that one!

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Have a great weekend!

 

Let’s Make a Deal…Like Chimpanzees!

Happy Wednesday, everyone! Keep up the good work and stay savvy with another Ted Talk.

“When two people are trying to make a deal — whether they’re competing or cooperating — what’s really going on inside their brains? Behavioral economist Colin Camerer shows research that reveals how badly we predict what others are thinking. Bonus: He presents an unexpected study that shows chimpanzees might just be better at it.” Ted.com

The Good, the Bad, and the Guerrilla

Guerrillas are taking over. No, not the big, hairy mammals: guerrilla advertisers. Guerrilla marketing and advertising has taken off in the past few years, but what is it? No doubt you’d know it when you see it. Guerrilla advertising is a strategy that is low-cost, creative, and above all, unconventional!

The name comes from a war term meaning an irregular tactic used by individuals or small groups that often involved surprise attacks. The marketing industry has since taken the term to new heights by not attacking target audiences physically, but psychologically. Buying air time or ad space for your company is expensive, so guerrilla tactics are developed by small business looking to spare their bottom line. Key elements of guerrilla marketing are high-energy and imagination! It has to make an impact and leave an impression on the masses. And these days, people are as distractable as Labrador Retrievers with a tennis ball. The best way to win their attention?

Be the tennis ball.

Guerrilla marketing needs to shock or appeal to a person’s sensibilities, making it memorable and personal. They should feel like the target of the campaign. They should know that you are talking to them.

Drew Neisser, CEO of Renegade Marketing, says that guerrilla marketing needs to be “newsworthy” and that it’s a “state of mind” more than a statement in itself. Brett Zaccardi of “Street Attack” claims the best tactics are “unauthorized.”

But there are certain DO’s and DON’T’s of guerrilla marketing to keep in mind. It’s alright to challenge your target audience, like what security company 3M did with a five foot high wall of impenetrable security glass. $500 in real money was installed between two panes of glass and installed on a city sidewalk. 3M challenged pedestrians to break the glass to win the money inside! They also took care to install a security guard by the display to not only incite challengers but to discourage people from using more than their hands and feet. With the combination of a cash prize and the legal permission to break something, people were drawn to the challenge and impressed by 3M’s proven product.

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A good example of a bad campaign idea was Vodafone’s infamous “Streaker” episode. Vodafone hired two men to streak through an Australian rugby match wearing naught but the Vodafone logo painted on their backs.

While daring, a good guerrilla campaign shouldn’t get the target audience in trouble with the law and definitely shouldn’t seek to make anyone uncomfortable or angry. The streakers were slapped (not literally!) with a fine and rugby fans were very upset over the incident. The teams were also, reputedly, distracted enough to miss important plays. While Vodafone certainly won the free advertising, they loss respect.

Another major DON’T of guerrilla marketing is Don’t be Something You’re Not! Keep your target audience, your team and your mission in mind. If you’re a Fortune 500 company, don’t advertise yourself as a down-home-mom-and-pop shop. If you’re a grassroots organization, don’t alienate your target by making lofty and bourgeois demands of them.

Successful guerrilla campaigns use what they have at their disposal including stairs, escalators, the ground, and trees! Calgary Farmer’s Market hung ripe red apples from trees with stickers on the apples advertising the market’s dates, times, and locations. Cheap advertising for the market, and free apples for the target consumers!

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In the bottom left corner of the picture below, Folgers used giant stickers and manhole covers to advertise their coffee, knowing full well that most people tend to look down while walking on the sidewalk.

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HBO knows that shock value is attention-grabbing (have you seen the shows they air?) and they used this knowledge to their advantage with this campaign for hit series, “The Sopranos.”

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Guerrilla ads make you look twice and whip out your camera phone. They stand out from the rest of the ad space that surrounds them. When consumers see something truly guerrilla, they share it! Who wouldn’t want that kind of loyalty?

Fiber Optic Fun Facts

Happy Fiber Optic Friday! Feast your eyes on these five fun facts!

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1. Fiber optic fibers use light. If you didn’t know that by now, welcome to the party! On a more serious note, because fiber optic cables emit less heat than electric ones, there’s less chance of a fire in buildings that use fiber optics. Home electric fires are also, sadly, incredibly common, especially these days when entire houses are plugged in and running lights, TVs, kitchen appliances and everything else under the sun! Electric cables can be rendered useless if even a portion of the cable overheats and melts. The signal is disrupted and the energy can’t be used. It’s garbage…dangerous garbage! Not so with fiber optics!

2. Fiber optic fibers are thinner than ever! Yes, it seems even science and technology adhere to New Year Resolutions with the same determination as any of us. And thinner and sleeker means faster and better. Fiber optic cables are thinner than a human hair! Unlike bulky and limited copper wires, data that’s transmitted through lightweight and flexible material can move faster and more fibers can fit into one insulator pipes. That means more data for less cost for both the company and the customer!

3. Fiber optic fibers are incredibly lightweight. How lightweight, you ask? NASA uses fiber optic wiring and cables on their shuttles and rockets to decrease payload and therefore cost of fuel to launch a heavier, metal-wired electrical wiring. Better, stronger, faster, higher!..as in to Mars higher. Another benefit of lightweight materials like fiber optics is the laborers who install and transport the wiring are at a reduced risk of injury. That means a company does not have to worry about additional padded charges from insurance companies that are looking to make a buck on claims of strain from moving heavy objects and the liability therein. The cost of those claims then trickle down to the consumer! You’re already paying for your own insurance: thanks to widespread fiber optic use, you don’t have to pay for anyone else!

4. Fiber optic fibers love the planet. While not sentient, fiber optic technology is one of the “greenest” out there. It takes a lot more energy to send a sustained electric signal across a plane than it does a single flash of light. In this day and age where consumption has to be kept to a minimum, lower energy output and consumption means a smaller carbon footprint on the environment.

5. Fiber optic fibers shake it off, shake it off! Because fiber optic cables don’t transmit electricity but rather light, they don’t degrade over time like wire cables. They’re not affected by water, wind, ice, or extreme heat! They’re not immune to damage, but they can take a lot more abuse. They’ll take what you can throw at them and do it for longer, again incurring less cost on the company and the consumer.

At the end of the day, fiber optics are amazing!

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