Fast Trak’s Recommended Read: “BOLD” by Peter Diamandis

thThere’s still time to read a couple influential books before the end of 2015 and we recommend this one with enthusiasm! “Bold: How to Go Big, Create Wealth and Impact the World” is described as a “manifesto” in manual form…no surprise, just read that title again!

The thesis of “Bold” is that even a novice in the business world can become the top dog The book is segmented into three parts like a delicious and enticing success sandwich. It opens in part one by explaining how to utilize social media, crowd-sourcing and expedited learning processes to corner a new market. The fastest growing market today is technology. It feels like every day a new watch is invented to monitor your heart rate, measure your progress, walk your dog…well, not yet, but who knows: it could be you! Inventions from 3-D printers to synthetic biology have taken off at lightning speed thanks to innovators who decided to pursue their “Eureka” ideas to full fruition.

The meaty inside of the sandwich is full of juicy tidbits and pearls of wisdom from already-successful leaders like Larry Page and Richard Benson. Part two offers insights and advice from those who have been through the trials and errors and offers a guide on how they got to where they are today. Diamandis adds his own secrets to the sauce with his own creeds and personal advice.

Topping off “Bold,” Diamandis provides examples and instructions for how to stay connected to your audience in a world where connections are ever-expanding, but attention is fleeting. Marketing techniques like incentives, crowd-sourcing, multi-media campaigns and more all convalesce into a valuable and, above all, loyal customer base.

At the core of all this, “Bold: How to Go Big, Create Wealth and Impact the World” isn’t only about radicalizing the business world. It focuses on how your future creations and subsequent success will benefit the the world in the long run. And who wouldn’t want to sit at that table?

How to Read Faces

You’re talking to a co-worker about your last successful campaign and you notice the corners of their mouth tighten and shift downward. They tilt their head and their eyebrows come together just a little. Suddenly, you realize that maybe they haven’t been doing so well. You ask if they are doing well or if they need anything and suddenly, their face relaxes and their eyes widen with interest. They tell you they’ve actually been struggling and could use some advice from someone like you.

Congratulations, you’re a face-reader.

No, not a mind-reader; a face-reader. Reading faces is a valuable skill not only in the working world but in every day life. Being able to guess what a person is thinking simply be reading the small gestures (often called micro-expressions) on a person’s face helps you navigate your way to the top of the dog pile by being more empathetic. You’re not a mind-reader, but you’re the next best thing.

There are four parts of the face to pay attention to when you are trying to read a person.

1. The eyes. Pupils dilate and become large when a person is legitimately interested in what you have to say. However, if they are angry or they think they’ve perceived something offensive, the pupils become very small and focus intently on the subject of their anger: you. If the other person’s eyes narrow or squint, they think you’re being dishonest, so it’s best to clarify what you’ve just said. And finally, eyes that can’t focus, that dart here and there signify discomfort and distraction. Get them to focus on you again and sell your point!

2. The lips. A person will purse or tighten their lips into a hard, straight line when they are on the defensive. They are frustrated or they disagree with something that’s been said. In the opposite direction, a person who puckers their lips, or bites them, in any way drawing attention to their mouth is feeling unsure or vulnerable. In this case, it’s best to be comforting and reassuring but establishing your dominance. Be the leader and do it now! A person whose lips twitch is hiding something. They might be lying and trying to hide their pleasure with themselves by suppressing a smile. Call them out.

3. The nose. The nose doesn’t move as much as the lips or eyes, but it still has a lot to say. A reddened nose indicates increased blood-flow and simply means the person is lying and unsure of what they are saying. When a person’s nose is flared, meaning the nostrils are wide, they are clearly angry or annoyed. Generally, when the nose is crinkled as if the person smells something bad, it’s because they are contemptuous and have disdain for you or what you’ve said. Time to put on the charm!

4. The eyebrows. If you’ve ever seen a silent movie, you know how much emotion we can convey just by raising or pulling together your eyebrows. High brows show fear, surprise, or interest. Eyebrows that are lowered and form several wrinkles on the forehead can either mean anger or intense concentration. And last, if you notice the eyebrows are lop-sided with one raised and one lowered, it usually indicates the person is confused or uncertain. It’s best then to assuage their fears and sound more confident.

While gestures can change with a person’s upbringing or their cultural background, facial expressions linked to emotions are universal. Disgust, surprise, fear, and love look the same in one part of the world as another. Mastering the ability to read subtle and overt facial expressions will make you a master at communication and negotiation and a valuable company asset. th

What Your Myers-Briggs Personality Says About Your Ideal Career

If you’re not familiar with the Myers-Briggs test, it’s a multiple choice questionnaire that determines the key points of your personality. Most companies when they hire new employees offer the test as a means of targeting ideal candidates to make sure they are picking someone who is not only qualified in education or experience but would be a good fit depending on their working style.

Knowing your Myers-Briggs personality benefits you by helping you narrow down the choices you have to make when it comes to applying for a new position. It saves you time by helping you weed out the careers you would be ill-suited for and letting you put your best foot forward by showcasing your natural talents in a new job.

So here’s the breakdown. Myers-Briggs targets four different categories and separates each into two personality times. You choose which of each pair applies to you the best. The end result are four letters that classify you and your individual personality type.

Energy Style: Where do you draw your energy from? If you like working in large groups, leading the charge and staying busy and constantly active, you’re an extrovert (E). If you like working independently and knuckling down on a project in a quiet and calm space, you’re introverted (I).

Thinking Style: No two people process information in the same way. If you prefer to work with concrete ideas, facts, spreadsheets, people, data, and machines, you’re a sensor (S). But if you are more abstract in your thought process, if you can take ideas, theories and possibilities and turn them into a plan, you’re intuitive (N).

Values Style: Next, what do you value in your work? What is your end game? If you want work that lets you use your intelligence and lets you truly shine, you’re a thinker (T). If you’re motivated by work that lets you help others and use your emotions, you’re a feeler (F).

Life Style: Are you the kind of person who likes organization and structure and keeps everything tucked away in its proper place? You’re a judger (J). But if you are flexible and can operate in an environment others would find “chaotic,” you’re more of a perceiver (P).

So put it all together. The resulting four letters reflect your work personality. The best way to succeed in this life is to take that cumulative assessment and pursue a career geared more towards your specific strengths.

Ideal jobs for people who are ESTJ, ISTJ, ESTP, ISTP are pragmatic. You love your work when you can be logical and produce hard evidence of results. You’re basically Spok. Ideal jobs for ESTJ and ESTP people are supervisors, managers, financial advisors or contractors. ISTJ and ISTP people are better suited for roles where they can produce results like being accountants, mechanics, police officers or systems administrators.

People who are ESFJ, ISFJ, ESFP or ISFP are caretakers. They love to do practical things to help others. ESFJ and ESFP personalities are good providers or entertainers who make good teachers, receptionists, nutritionists or registered nurses. ISFJ and ISFP personalities are sensible and analytical artisans like jewelers, bookkeepers, social workers or anything that lets them pay specific attention to details.

Empaths are those who identify as ENFJ, INFJ, ENFP or INFP, and no, they are not psychic. They love to improve people’s lives and work for the greater good. In the case of ENFJ and ENFP people, they are charismatic teachers, writers, nonprofit directors or PR specialists. A person with INFJ or INFP tendencies and well-suited for careers as psychologists, authors, veterinarians, or school counselors where they can be compassionate caregivers.

A person who loves coming up with innovative ideas or inventions is a theorist. They typically fall under ENTJ, INTJ, ENTP or INTP classification. ENTJ and ENTP people are directors and inventors, executives, attorneys and entrepreneurs. INTJs and INTPs are strong-minded strategists and judges. They are natural scientists, mathematicians, technical writers or engineers.

It is this last field, the theorists, who always seem to find their way to the top in the marketing world. They are naturally ambitious and strive to be front and center in the entrepreneurial world. For an idea, Bill Gates and Adele are ENTJs. Martin Scorsese the filmmaker and Henry Kissinger the US Secretary of State are a couple of famous ENTPs. Mark Zuckerberg is an INTJ as was Ayn Rand. Famous INTPs include Marie Curie, Larry Page, Tiny Fey and Paul Allen.

The moral of the story here is get to know yourself and apply what you learn to your career. Your best tools are the ones you are born with and the best way to succeed is to hone those skills until they are razor sharp!Concept Vector Graphic- Hiring(selecting) The Best Job Candidate

How to Use Improvisation in Business

When you think of improv, you probably picture a group of people in khaki pants on an empty stage pantomiming a wild west stick-up while one person shouts at the others do perform acrobatic tricks. It seems like nonsense, but the rules of improvisation are keystones in the world of business.

The business of marketing is about collaboration and communication. You must be able to work efficiently with others to seamlessly communicate your ideas in a compelling way that will get your audience on its feet ready to follow you wherever you take them! The Second City, one of the world’s leading authorities on comedic theatre and improv has been a powerhouse for decades churning out headliners like Tina Fey, Steve Carrell, John Candy and Amy Poehler. What makes them exceptional is they have taken the principles of improv and focused those skills on entrepreneurial enterprises like directing, writing, and producing.

The Second City now has a new division called Second City Communications which hosts seminars for businesses that want to expand their reach and be more influential to their target audience. The seminars focus on everything from sales effectiveness to talent development to marketing and content!

Tom Yorton, CEO of Second City Communications says, “Working without a script, creating something out of nothing, working in teams, co-creating solutions with input from the marketplace – all that’s improvising.”

So where does business come in? The number one rule of improv is “Always say yes,” closely followed by “Always say yes…and!…”

“Yes…and!…” Whether you are in a meeting with co-workers or giving a presentation in tandem with a partner, use what the other person is saying and keep moving forward. If someone asks you if you can change something and you say, “No,” the whole thing comes to a screeching halt. You sound argumentative and the audience has nothing to go off of. Negotiations halt, money is lost and time is wasted. But if you say, “Yes, and…” you’re progressing. Contribute ideas, use what the other person is saying and you will appear confident and the collective world you have created becomes real to your audience.

The world is full of obstacles. In business, you’re challenged with connecting with your customers, engaging and motivating your employees, coping with change be it big or small, innovating new campaigns, moving into new markets and on and on! There’s no script, there’s no plan, there’s just a goal: get our message across! You have to be willing to improvise a little to work your way around, over, under and through these obstacles.

Embrace the “Yes…and!” rule and lean to listen intently so you don’t miss a single idea. When you yourself are actively engaged in what is happening, people can’t help but meet your enthusiasm. “Yes…and!” is even effective in workplace conflict resolution. By saying “Yes…and” and following where the conversation goes, you destroy barriers and create open and honest communication.

So the next time you give a presentation or hold a meeting, use “Yes…and” and see what it can do for you. Before long, your audience will be on its feet and you’ll be taking a bow!How to Succeed in Business Without Trying*credit: “How to Succeed in Business Without Trying” musical cast

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