There’s still time to read a couple influential books before the end of 2015 and we recommend this one with enthusiasm! “Bold: How to Go Big, Create Wealth and Impact the World” is described as a “manifesto” in manual form…no surprise, just read that title again!
The thesis of “Bold” is that even a novice in the business world can become the top dog The book is segmented into three parts like a delicious and enticing success sandwich. It opens in part one by explaining how to utilize social media, crowd-sourcing and expedited learning processes to corner a new market. The fastest growing market today is technology. It feels like every day a new watch is invented to monitor your heart rate, measure your progress, walk your dog…well, not yet, but who knows: it could be you! Inventions from 3-D printers to synthetic biology have taken off at lightning speed thanks to innovators who decided to pursue their “Eureka” ideas to full fruition.
The meaty inside of the sandwich is full of juicy tidbits and pearls of wisdom from already-successful leaders like Larry Page and Richard Benson. Part two offers insights and advice from those who have been through the trials and errors and offers a guide on how they got to where they are today. Diamandis adds his own secrets to the sauce with his own creeds and personal advice.
Topping off “Bold,” Diamandis provides examples and instructions for how to stay connected to your audience in a world where connections are ever-expanding, but attention is fleeting. Marketing techniques like incentives, crowd-sourcing, multi-media campaigns and more all convalesce into a valuable and, above all, loyal customer base.
At the core of all this, “Bold: How to Go Big, Create Wealth and Impact the World” isn’t only about radicalizing the business world. It focuses on how your future creations and subsequent success will benefit the the world in the long run. And who wouldn’t want to sit at that table?