Trends: they buzz, they tweet, they’re viral! Trends are living entities in the social media world, and savvy businesses know who to harness their power for the good of a company. One of the strongest trends in the Western world over recent years has been environmental awareness. Consumers are naturally drawn to companies that care about the environment…no pun intended!
Day in and day out, customers are surrounded by ads and campaigns. They’re sick of the slick and fast slogans and visuals. They’ve learned to tune out the commercials and most people just fast forward ads altogether to get back to their TV shows. It’s a gift and a curse in the business world, giving consumers the power to resist you.
The simple solution is to be too irresistible! Advertising yourself as an eco-friendly company benefits you in several ways. First, think like the consumer: they hate waste. They don’t want to waste their money and they won’t waste their time if they’re not going to feel like they are a significant individual among the landscape of customers your business works with daily. So how do you combat this? If they know that your business will donate a portion of proceeds to an environmental cause or will plant a tree for every ream of paper you sell, they will know that they are a part of the bigger picture. Then they’ll be motivated! They’ll want a piece of that organic pie!
Advertising your environmental impact also puts you a head above your competition. Would you rather work with someone who offers benefits or someone who doesn’t? Obviously, you want to work with the group that offers more! Making yourself look better in comparison makes you harder to ignore and a much more attractive prospect for customers. They’ll appreciate that you’re doing more than your competitors and that kind of customer loyalty is worth its weight in gold!
Being “green” also keeps your organization relevant. So many companies have fallen into the black abyss of failure simply because they weren’t staying up to date on the latest technology, weren’t utilizing social media or simply weren’t connecting with the locals well. Staying out front and in the social spotlight will keep the world looking at you!