We see it every day: “Grand Opening” signs and flags and promotions in vibrant colors splashed across the front page of the local news website. For a few months, they do amazing business and the future looks bright. But then something happens and suddenly, the Little Business That Could closes its doors. Across town, another startup is chugging along, turning a profit and thinking about expanding. What does one business have that the other lacks? What’s the secret? Bill Gross looked into the world of successful startups and what he found was surprising!