Tuesday’s Office Read

12 surprising psychological reasons someone might fall in love with you

Written by Yu Han and Shana Lebowits of Business Insider.

Love is many things: butterflies and giggles, happiness and comfort, commitment and best friendship.

But love, alas, is not easy to find.

How and why do two people click? We dug into years of psychological research to find some answers. And in the process, we busted some myths and learned that certain clichés turn out to be actually true.

If you care about the environment

It’s easy being green – but only if you’re seeking something serious.

2016 study found that men and women who make eco-friendly purchases are perceived as more desirable for long-term relationships, while those who make luxury purchases are perceived as more physically attractive and more desirable for short-term relationships.

If you play hard to get

2014 study found that men in a speed-dating experiment wanted a woman more when she played hard-to-get by acting disinterested in the men’s questions. But these findings only applied in certain situations.

Specifically, the men had to feel “committed” to the woman, which in this study meant that they’d chosen her as their partner, instead of being assigned to her.

It’s also worth noting that, even though the men wanted the woman more when she played hard to get, they liked her less. Alas, love is complicated.

If you display the right facial expression

Happiness is generally attractive on women — but not so much on men.

In 2011, researchers conducted experimentson more than 1,000 people, showing them photographs of members of the opposite sex and asking them how attractive the people in the photos were.

Results showed that men rated women most attractive when they looked happy and least attractive when they displayed pride. Women, on the other hand, rated men most attractive when they displayed pride and least attractive when they looked happy.

Interestingly, shame was pretty attractive in both men and women.

If you look similar enough to their current or last partner

We may all have a “type” — but women are more likely to adhere to it than men are.

In one 2011 study, researchers found that both men and women rated opposite-sex faces more attractive when they closely resembled their current or most recent partners. Men, however, were less attracted to faces that looked similar to their current partner than women were.

If you use a lot of hand gestures

Looking for love? Put yourself out there.

Literally — fill up the physical space around you with hand gestures and an expansive posture. In one 2016 study, researchers observed men and women in speed-dating sessions. Results showed that people were twice as likely to say that they wanted to see their partners again when those partners moved their hands and arms, compared to when their partners sat still.

For the same study, researchers set up profiles for men and women on a GPS-based dating app, showing them in both expansive and contractive postures. Sure enough, people were selected more often when they were pictured in expansive postures.

If you’re really, really similar to them

Decades of studies have shown that the cliché that “opposites attract” is totally off.

“Partners who are similar in broad dispositions, like personality, are more likely to feel the same way in their day-to-day lives,” said Gian Gonzaga, lead author of a study of couples who met on eHarmony. “This may make it easier for partners to understand each other.”

If you stare int each other’s eye for two minutes

University of Massachusetts psychologist Joan Kellerman asked 72 unacquainted undergrads to pair off and stare into each other’s eyes for two minutes.

“They later reported they had increased feelings of passionate love and affection towards the other person,” Scientific American reports. “This suggests that long periods of eye contact can connect you to someone and even ignite feelings of love inside you for that person you have never previously met.”

If you respond to their ‘bids’ for attention and they do the same for you

Starting — and growing — a relationship seems to largely depend on how people attend to one another.

Over 40 years of studying couples, psychologist John Gottman says it’s a matter of “bids.” For example, if a bird-loving wife points out to her husband that a goldfinch just flew landed in a nearby tree, he can turn away” from her by dismissing the remark or “turn toward” her by sharing her enthusiasm.

As Emily Esfahani Smith reported in the Atlantic, the results of the “bids” are staggering: in one of Gottman’s studies of marriage, couples who divorced after six years had the “turn toward” reply 33% of the time, and the couples that were still together had the “turn toward” 87% of the time.

If you smell right

A University of Southern California study of women who were ovulating suggested that some prefer the smell of t-shirts worn by men with high levels of testosterone.

This matched with other hormone-based instincts: Some women also preferred men with a strong jaw line when they were ovulating.

If you look like their opposite-sex parent

University of St. Andrews psychologist David Perrett and his colleagues found that some people are attracted to folks with the same hair and eye color of their opposite-sex parents, as well as the age range they saw at birth.

“We found that women born to ‘old’ parents (over 30) were less impressed by youth, and more attracted to age cues in male faces than women with ‘young’ parents (under 30),” the authors wrote. “For men, preferences for female faces were influenced by their mother’s age and not their father’s age, but only for long-term relationships.”

If you take care of a dog

In a 2014 experiment, 100 Israeli women read vignettes about men.

Whenever the story featured a man who owned a dog, women rated that man as a more suitable long-term partner than a cad who didn’t own a dog.

The researchers concluded that owning a pet signals that you’re nurturing and capable of making long-term commitments. It can also help you appear more relaxed, approachable, and happy.

Not into pet ownership? The good news is simply being seen with a dog can make you seem more dateable. In one 2008 study, a 20-year-old man approached hundreds of women and asked for their phone numbers. When he had a dog with him, he was much more likely to score their digits.

If you are equally or less good-looking compared to them

In a 1996 study, each participant was rated on physical attractiveness and then randomly assigned to date another participant. Then, participants were asked to rate their satisfaction with their dates. The participants who were more attractive were harsher in their judgments — even if they were both equally attractive. The better looking someone was, the less satisfied they were likely to be.

But this only applies to the really attractive people. For the rest of us, according to the matching hypothesis, we are more likely to love those who are equally as attractive as we are.

The personality types that make the most and least amount of money

By: Jacquelyn Smith

A lot of things determine how much money you make: your level of education; the job you choose to pursue; the company you work for; your hard skills; your performance; and your ability to negotiate.

But one thing you really have no control over that affects your pay is your personality type.

According to the Myers-Brigg Type Indicator, which tests behavioral binaries, there are a total of 16 distinctive personality types.

The Career Assessment Site created an infographic that, among other things, shows the average household income for each one.

Here’s a look at average pay by personality type:

salary 22

Individuals with the ENTJ (Extroverted, Intuitive, Thinking, Judging) type, who tend to be natural leaders, earn the most money, on average.

“They’re typically short- and long-term planners who are able to read into data effectively, leading them to find patterns and creative solutions to problems,” explains Jonathan Bollag, an executive coach and founder of Career Assessment site. “They put this information through a logic-based filter in order to make objective decisions. You then add their preference for extroversion that translates to them having an easier time networking and communicating with large groups of people.”

These personality preferences combine to create the potential for an individual who stands out as an effective and efficient problem solver with a long-term vision.

“These people also tend to present their positions from a logical perspective, and are able to create the right connections to create leadership opportunities,” Bollag says. “Not coincidentally, these leadership positions come with some of the highest possible income potential.”

At the other end of the spectrum you’ll find the INFP (Introverted, Intuitive, Feeling, Perceiving) type.

“Individuals with the INFP personality type are introverts and they tend to be less comfortable with networking and ‘reaching out’ in general,” he says. “This may lead them to miss opportunities to make contacts that propel them to positions of higher income levels.”

These individuals also tend to be attracted to career paths that offer a lot of flexibility and freedom where their creative expression can manifest itself on their terms, Bollag says. “This is why you find that a lot of INFP’s go into fields like music, arts, and creative writing,” he explains. “Unfortunately for income statistics, there is a very good reason why we use the term ‘starving artists’ and the few examples of famous artists, novelists, and musicians that make it big are a very small percentage of the population.”

Finally, he says, these individuals tend to lean on subjective analysis of situations when making decisions. “They consider the impact their decisions have on other people and aim to have harmony in their environment. While there is nothing wrong with this perspective, it may lead them to shy away from positions that force them to make hard, logic-based decisions that effect others in a negative way.”

For example, an INFP may have a much harder time making a corporate level decision that lays off a thousand employees for the betterment of the company than someone who had a Thinking (“T”) based personality type. “A T-based personality type may be able to justify the action, but an F-based personality type, like the INFP, may have lingering issues with such a past decision long after it has been made.”

When you combine all of these aspects you find a combination that is less likely to be naturally attracted to some of the high-income career paths, Bollag adds.

He says it is important to note that these are “averages” and it does not mean that you cannot make a great living while having the INFP personality type.

“Your personality type does not dictate how good you will be at something. It only lets you know which preferences are most natural for you,” Bollag explains. “What you do with that knowledge and how hard you work at your chosen career path will have the biggest impact on your income potential.”

Happy Labor Day!

Happy Labor Day!

If you don’t have any plans for this weekend, take a look at some of the events taking place in Virginia!


One summer quote by French author and philosopher Albert Camus successfully captures the motivations of the labor movements of years gone by. Camus said, “In the midst of winter, I finally learned that there was in me an invincible summer”.

Snapchat is about to introduce something advertisers have been wanting for ages: BEHAVIORAL TARGETING

Lara O’Reilly

Snapchat is planning to introduce behavioral targeting for advertisers, the company’s director of revenue operations Clement Xue revealed in an eMarketer report published earlier this week.

Xue said the company was working towards rolling out behavioral targeting capabilities in the third quarter of 2016, according to the “Snapchat Advertising” report.

Snapchat declined to comment.

Business Insider understands that Snapchat will, at this stage, only be using behavioral data from users’ activity in the app.

What that means is if users were heavy consumers of basketball content, for example — perhaps following an NBA Snapchat account or consuming lots of content on the ESPN Discover channel — advertisers could target them around categories such as “sports” or “basketball.”

The fine line between “targeted” and “creepy”

Snapchat won’t, at this stage at least, be using data from web browsing behavior that takes place outside of the app in order to serve targeted ads.

There is a possibility that could come later. Last month Snapchat introduced its first “log in with Snapchat” button inside the Bitmoji Keyboard app the company quietly acquired earlier this year. The button lets people sign in with their existing Snapchat credentials, rather than having to create a separate Bitmoji account.

Snapchat’s button looks similar to the now-ubiquitous “log in with Facebook” or “log in with Google” buttons you see elsewhere on the web. They act as universal login systems for users and also allow these platforms to track your browsing behavior in order to serve you targeted ads and measure ad performance. For instance, Facebook can tell if you looked at a product on an ecommerce site and can use that information to serve you an ad for that product when you go on to browse your news feed later.

Snapchat also rolled out its first advertising API (application programming interface) in July, which allows advertisers to buy, optimize, and analyze their Snapchat ad campaigns through third-party companies.

EMarketer spoke to a number of Snapchat’s partners who suggested the company might be looking to launch more sophisticated targeting options soon, via the API — not least as several of the firms specialize in cross-channel and cross-device audience matching and targeting.

Johnny Horgan, vice president of global partnerships at marketing technology company Amobee, said in the report: “We are an API partner with Twitter, Facebook, Pinterest and Instagram, and we have direct integrations with 850 websites. We have access to a lot of data and are hoping to be able to leverage that to activate media through Snapchat. That’s something that will come down the line, and we’re excited about it.”

However, Snapchat’s CEO Evan Spiegel has long advocated against “creepy” ads that track users as they traverse around the internet.

Snapchat’s Privacy Center also states: “We want you to feel understood. We want to understand what’s relevant to you and your life, and we want to show you things that you’ll care about. At the same time, we don’t want to serve ads that are so custom-tailored that they feel invasive or uncomfortable.”

So retargeting — the advertising industry word to describe the method used by Facebook above — seems highly unlikely for now. It looks as though any behavioral targeting will be limited to broad categories, rather than serving ads based on very specific interactions you have made inside the app.

Nevertheless, advertisers are likely to cheer the news. One of the biggest criticisms about Snapchat from the advertising community is that it doesn’t offer the kind of sophisticated targeting and measurement options that they can get from the likes of Facebook or Google.

Snapchat — which only began selling ads in late 2014 — has made leaps of progress in this area, though, increasing its targeting options to six types and signing more than 10 ad measurement partnerships.

Jed Hallam, head of digital strategy at global media agency Mindshare, told Business Insider: “[Snapchat introducing behavioral targeting will] be great for advertisers. There are two developments that would significantly improve the advertiser experience in Snapchat: behavioral targeting and the ability to segment audiences by ID — email, mobile, etc. Snapchat has always remained very loyal to user needs, and so even if those two got introduced, I’d imagine it would be done in a very sensitive way and not in a particularly creepy way.”

These are all the advertising targeting options Snapchat currently offers:

  • Age
  • Gender
  • Location
  • Device/operating system
  • Mobile carrier
  • Content affinity (placing ads in the Discover channel that are appropriate for the type of content they are sitting next to)

The eMarketer report also predicts Snapchat will increase its userbase to 217 million by the end of 2017, up from 150 million in 2016.

Busines Book to Read Before the End of Summer!

‘Sprint’ by Jake Knapp, John Zeratsky, and Braden Kowitz

Ever wonder how you could bring some of Google’s magic into your office without installing a quirky slide between floors or investing in an on-site chef? “Sprint” can help you out.

It’s a guide from Google’s venture capital arm GV. Its design partners Jake Knapp, John Zeratsky, and Braden Kowitz explain how to implement their signature five-day “sprint” session.

They’ll show you how they’ve used this method to launch game-changing products with companies like Blue Bottle Coffee, Slack, and Nest.

‘Shoe Dog’ by Phil Knight

Nike is not only the world’s biggest athletic company, with a market cap of about $88 billion. It’s also, remarkably, been able to be a worldwide leader of “cool” since the 1970s.

It all started with a new college grad named Phil Knight who sold running shoes out of his parents’ garage.

Knight is retiring as the chairman of Nike this month, and he’s using his book ”Shoe Dog” as the definitive story of how he built an empire. It’s a well-written and emotionally engaging story about an entrepreneur growing as a human being alongside the company in which he completely invested himself.

‘Originals’ by Adam Grant

Adam Grant is a star in his field. He’s the highest-rated professor at Wharton and the youngest to ever reach “full professor.” His success is built on some of the most exciting and practical work in behavioral science.

In his latest book, Grant takes a look at some of the most innovative and daring thinkers of the past 100 years, from Martin Luther King, Jr. to the founders of Google, breaking down what goes on inside the mind of an “original.”

Top Gun Conference- Dallas, TX

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What a weekend for this crew! CEO’s and hand picked team leaders attend our company’s quarterly Top Gun Conference in Dallas, Texas! Where the best of the best come together to network with one another. Brightside Management and Fast Trak Inc., attend this two day event which is filled with seminars which are put together to give the candidates the key elements to be promoted faster and more efficiently within our business. Let’s see how they will put this knowledge to use!

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